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Global Perspectives on Social Media Communications, Trade Unionism and Transnational Advocacy (Book project)

Organization: IGI Global
Event: Book project
Categories: Digital Humanities, Miscellaneous
Event Date: 2019-06-30 Abstract Due: 2019-06-29 Abstract Deadline has passed

Call for Chapters: Global Perspectives on Social Media Communications, Trade Unionism and Transnational Advocacy

Edited by Floribert Patrick C. Endong

University of Calabar



The advent of the Internet and the social media has revolutionized almost all human industries. This advent has particularly changed the game of activism enabling even the less privileged in society (particularly those having access to digital technologies) to easily make their voice known and to be civically engaged whenever need arises. Thus, even the less privileged in society have, through their involvement in activities such as digital activism, harktivism, leaktivism, e-petitions and hashtag activism, succeeded in influencing the affairs of their countries and initiating change in their immediate environment. However, in spite of their great potential, the social media (communications) still seem to be understudied. An issue which is particularly understudied is the role of social media in the two domains of trade unionism and transnational advocacy. In effect, even though trade union scholars and unionists have in several platforms recognized the benefits of communicating online; and although such unionists and scholars have recognized the ability of the social media to change the conditions of unionism, (new) knowledge about the role of digital technologies in the process of trade unionism is still very limited. Similar gaps in knowledge are observed in the field of transnational advocacy. In effect, although many studies have sought to explore the effectiveness of digital campaigns in bringing about tangible political change in specific countries, it is still difficult to know the extent to which government action can neutralize, “dilute” or hampered online activism. It is equally still difficult to fully determine the role digital activism can play in the democratization process. Additionally, the phenomenon of digital activism has been subject to controversy in the sense that online activism’s ability to bring about real socio-political change in countries of the world has continued to divide critics. In view of this, it could be argued that we need additional research to fully apprehend the potential of social media communications and digital activism.


The overall objective of this book project is to generate a new edition of the volume titled “Exploring the Role of Social Media in Transnational Advocacy” (published in 2018 by IGI Global). The project specifically aims to (1) examine the role of social media in trade unionism, (2) examine the neo and postmodern facets of digital activism and theorize/speculate on their future and (3) x-ray the contribution of digital activism to the trans-nationalization or globalization of major economic and socio-political movements. The book also aims to explore the potential of digital activism to effectively engender social and political change in the world.

Target Audience

The target audience of this book will consist of students, scholars, media practitioners, policy makers, international relation experts, politicians and other professionals in social media research. 

Recommended Topics

-          Social media, transnational advocacy and political change

-          Digital advocacy and environmental protection

-          Digital activism, geopolitics and diplomacy

-          Hashtag activism and democracy/democratization

-          Social media communications and cultural advocacy

-          Digital advocacy and Internet censorship

-          Social media, transnational advocacy and security issues

-          The political economy of transnational advocacy

-          Digital activism and International Non-Governmental Organizations in the world

-          Digital activism and social responsibility

-          Digital activism and media literacy

-          Digital activism and the globalization of ideologies

-          Digital activism and modernization

-          Digital activism and human right protection

-          Digital activism, terrorism and the war against terror

-          Digital activism, feminism and the struggle for gender equality

-          Digital activism and new syndicalism   

Submission Procedure

Researchers and practitioners are invited to submit on or before June 29, 2019, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by June 30, 2019 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by July 29, 2019, and all interested authors must consult the guidelines for manuscript submissions at http://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project. Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Networked Business Models in the Circular Economy. All manuscripts are accepted based on a double-blind peer review editorial process. All proposals should be submitted through the eEditorial Discovery®TM online submission manager.

Submit your proposal online at https://www.igi-global.com/publish/call-for-papers/call-details/4112

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication:

Important Dates

June 29, 2019: Proposal Submission Deadline

June 30, 2019: Notification of Acceptance

July 30, 2019: Full Chapter Submission

August 26, 2019: Review Results Returned

September 9, 2019: Final Acceptance Notification

Editor’s Contact:

Floribert Patrick C. Endong, Department of Theatre, Film and Carnival Studies, University of Calabar, Nigeria.




Floribert Patrick C. Endong