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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (CALL FOR CHAPTER PROPOSALS)

Organization: IGI Global
Categories: Gender & Sexuality, Women's Studies
Event Date: 2019-09-26 to 2019-09-26 Abstract Due: 2019-07-12 Abstract Deadline has passed

Proposal Submission Deadline: July 12, 2019
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior



Anthropology is a science specialized in the study of the past and present of societies, specially the study of humans and human behavior. In the past two decades there has been a clear increase of interest into the study of consumption in anthropology and great work has been done by specialized researchers.

The disciplines of Anthropology, Tendencies and Consumer Research have long been separated in silos and the authors believe it is key to join them in a unique perspective that will lead to a more profound knowledge and understanding of the behaviors, as a way to understand and predict the future.

The final goal of this book is to provide a range of exciting marketing possibilities such as understanding the evolution of consumer behavior, delivering truly personalized customer experience, and potentially creating new products, brands and services.


Objective of the Book


Currently, episodic examples of how companies and brands study the human behavior have been incorporated into product development, being the objective of this book to highlight the importance of an anthropological approach to the study of the consumer and the key role in the development of societies.

This book aims to provide relevant theoretical frameworks and the latest empirical research findings in the area; it puts together highly professional and experienced researchers and practitioners in Social Anthropology, Consumption and Consumer Behavior together, leading to interesting and worthwhile work.

The spread of this orientation has meant foregoing other ways of seeing the place of consumption in social life and predict tendencies.


Target Audience

Featuring research on topics such as consumer behavior, social anthropology, market research, customer experience, consumer insights, trends studies, consumption tendencies, housing phenomenon and ethnographic research, this book is ideally designed for academics,  researchers and business professionals in marketing, management, marketing strategy, shopper marketing, product development, market intelligence and social anthropology seeking coverage on the use of anthropology in understanding how people interact with goods, redesigning the customer experience and predicting trends in consumer behavior. 

The book will be used as a basis for further research, but also as a reference for practice.

Recommended topics include, but are not limited to, the following:

The Essence of Anthropological Approach to Consumer Behavior
Social Anthropology and Consumption
Consumer behavior and the Evolution of Consumption
Anthropology of Consumption
Trends Studies
Ethnographic research
Territorial development
·         Anthropological Approach to Consumer Behavior related to

o    FMCG - Fast-Moving Consumer Goods

o    Luxury Goods

o    Automotive Industry

o    Food consumption

o    Energy consumption

o    Brands evolution

o    Market Research

o    Place of purchase

o    Shopping Centers

o    Supply chain

o    Housing Phenomenon

o    Internet of Things (IoT)

o    Artificial Intelligence (AI)

Tendencies and Futures Trends in Marketing
Tendencies and Futures Trends in Neuromarketing
Generations and Trends Studies
Submission Procedure
Researchers and practitioners are invited to submit on or before July 12, 2019 at https://www.igi-global.com/publish/call-for-papers/call-details/4162, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by July 15, 2019 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by September 26, 2019, and all interested authors must consult the guidelines for manuscript submissions at http://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Trust in Knowledge Management and Systems in Organizations. All manuscripts are accepted based on a double-blind peer review editorial process.

All proposals should be submitted through the eEditorial Discovery®TM online submission manager.

This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2020.


Important Dates
July 12, 2019: Proposal Submission Deadline
July 15, 2019: Notification of Acceptance
September 26, 2019: Full Chapter Submission
November 9, 2019: Review Results Returned
December 21, 2019: Final Acceptance Notification
February 1, 2020: Final Chapter Submission




Valentina Chkoniya