EVENT Nov 30
Abstract days left 0
Viewed 446 times

CALL FOR BOOK CHAPTERS: Cross-Border E-Commerce Marketing and Management

Organization: University of Dhaka
Categories: Miscellaneous
Event Date: 2019-11-30 to 2020-02-24 Abstract Due: 2019-11-30


Cross-Border E-Commerce Marketing and Management

Edited by Md. Rakibul Hoque & Ed Bashaw
(Emporia State University, USA)
To be published by IGI-Global in 2020


Proposals Submission Deadline: November 15, 2019



With the advancement in globalization, the internet connectivity, international payment system, logistics and shipping process, the cross-border e-Commerce industry has been thriving fast since the establishment of China based e-Commerce site knows as Alibaba.com in 1999. The most common reason that the consumers purchase from cross-border e-Commerce sites is that unavailability of specific products and services in their home countries. About 67% of the global consumers reported that they purchase from foreign online vendors on the e-Commerce sites because of having lower price outside their country. And while comparing the cross-border purchase of tangible goods and services, the report shows that about 12% and 50% of the global purchases occur on the e-commerce platforms.
This book would bring the perspectives, issues, reviews and case studies that are contemporary and specific to cross-border e-Commerce industry. In this process, the book proposes for incorporating the chapters that would enhance knowledge of the stakeholders of cross-border e-Commerce. The book would start with providing an overview of the inception of the cross-border e-Commerce industry and its future. As the regulations, policies, taxation system, degree of technology integration, law and logistic frameworks vary from jurisdiction to jurisdiction, this book would cover their impacts on the cross-border e-Commerce consumers’ motive, suppliers, pricing, custom clearance, and marketing strategies. Moreover, the existing theoretical studies on the cross-border e-Commerce would be reviewed. Furthermore, the framework and facilities needed for developing a digital logistic system would be discussed. This book would also provide a guideline on how to launch a cross-border business and conduct digital marketing targeting the international online consumers and finally end with some case studies on how the artificial intelligence, drop-shipping idea and the mega project like One Belt and One Road initiative by China are facilitating the growth of cross-border e-Commerce industry.



Recommended Topics

• Cross-Border E-Commerce: Concept, Trend, Theory and Policy
• Cross-Border E-Commerce Business Models
• Building Cross-Border E-Commerce Site
• Marketing and Advertising in Cross-Border E-Commerce
• Digital Marketing
• Supply Chain in Cross-Border E-Commerce
• International Digital Trade and Customs
• Cross-Border E-Commerce Payment Systems
• Cross-Border E-Commerce Security and Fraud Issues and Protections
• Global Brand and Global Customers
• Ethical, Social and Political Issues in Cross-Border E-Commerce
• Big Data, Artificial Intelligence and the Internet of Things in Cross-Border E-Commerce
• Social Network and Social Commerce
• One Belt One Road and Cross-Border E-Commerce


Submission Procedure

Researchers and practitioners are invited to submit on or before November 15, 2019, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by November 29, 2019 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by November 30, 2019, and all interested authors must consult the guidelines for manuscript submissions at http://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.
Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Cross-Border E-Commerce Marketing and Management. All manuscripts are accepted based on a double-blind peer review editorial process.
All proposals should be submitted through the eEditorial Discovery®TM online submission manager.
Please view the CFC here: https://www.igi-global.com/ publish/call-for-papers/call- details/4450.


This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2020.


Important Dates

November 15, 2019: Proposal Submission Deadline
November 29, 2019: Notification of Acceptance
November 30, 2019: Full Chapter Submission
January 13, 2020: Review Results Returned
February 24, 2020: Final Acceptance Notification
March 9, 2020: Final Chapter Submission


For Enquiries: Please contact the editor: Md. Rakibul Hoque at rakibul@du.ac.bd



Md Rakibul Hoque