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Managerial Issues in Digital Transformation of Global Modern Corporations (Edited Book Project)

Organization: Poompuhar College (Autonomous),
Event: Edited Book Project
Categories: Digital Humanities, Interdisciplinary, Popular Culture, Aesthetics, Anthropology/Sociology, Classical Studies, Cultural Studies, Environmental Studies, Film, TV, & Media, Food Studies, History, Philosophy, Miscellaneous
Event Date: 2020-02-28 to 2020-02-28 Abstract Due: 2020-02-28 Abstract Deadline has passed


Chapter Submission Deadline: February 28, 2020
Managerial Issues in Digital Transformation of Global Modern Corporations

A book to be edited by (Dr.E. Thangasamy, Tamil Nadu, India)


In this digital era, the corporates of diverse sectors have constantly been undergoing a transition from their traditional mode of business operations and management to the modern and technology-oriented ways.  It is, therefore, imperative for all the business enterprises to deliver a good digital business experience to their customers and employees as well.  This inevitable shift of business operations to the modern processes compels the use of innovative digital business applications by those business concerns.  As an outcome, lowering the cost of its operations and enhancement of the customers’ experience or satisfaction become the core objective of digital transformation.

In order to grow and remain competitive in today’s global business market of the organization, efficient management of managerial tasks by capable managers is very essential.  As a whole, for the organizational success, playing multifarious managerial roles, encompassing the most common managerial issues viz; time management, delegating tasks, taking time for team, proper goal planning and personality in a workplace, is crucial.  An effective management may, therefore, either make or break the entire organizational set up gradually that largely depends upon the managerial competence for adaptability to the dynamic business environment. In other words, it may be said that there is a challenging task of adaptation to meet the dynamic changes of market forces to avoid extinction or failure of the organization. Under this circumstance, keeping in view the internal and external business environment, the business corporates ought to make a business analysis taking into consideration their strengths, weaknesses, opportunities and threats. Hence, innovative ways of business operations will be felt necessary in order to capitalize the business opportunities by ensuring optimal profitability to the business enterprises through maximising the consumers’ satisfaction.

 In this context, digital transformation enables such organizations to better compete with their global counterparts in commensurate with the changing in technological advancements.  It supports the digitalization of the organization for shaping the modern customers’ expectations worldwide.  However, there is no single application or technology that leads to digital transition.  The technical-knowhow involves a multiple key processes like cloud computing, commoditized information technology, block chain, augmented reality, social media, robust data programs, artificial intelligence, Internet of Things (IoT) and so on.  While extending the benefits to the organization, it is also being witnessed that the updated digital revolutionary approach poses in numerous challenges which are simply complex, owing to its herculean task of replacement of the outdated traditional ones.  In the process of such transitions, many firms find it very difficult to acquire efficient manpower such as qualified leadership, IT personnel with adequate knowledge and competence to lubricate their wheels of success. Without integrating the dual edges of managerial competence and digital evolution, it is next to impossible to any firm for its survival and growth subsequently.  For the purpose, it emphasizes the need for a good supply chain management, appropriate organizational culture and structure for serving their stakeholders in the organization perpetually for a longer time.  Last but not the least, this nascent trend in the field of commerce and management necessitates a need for an edited collection of original researches on managerial issues in digital transformation of global modern corporations.

Objective of the Book

This book is intended to provide relevant theoretical frameworks and the latest empirical research findings on this front. Undoubtedly, because of its scope, relevance and practical applicability, it is expected to stimulate the interest among the academicians, researchers, professionals and entrepreneurs globally to gain deeper insight into the managerial issues in digital transformation of global modern corporations.  While highlighting the prospects of digital revolution in business, it is also anticipated to apparently throw a light on the challenges involved in digital transformation of the modern business corporations during the process of transition from the outdated business endeavours to the updated ones.  The outcome of the current proposed research collections will not only contribute to the existing field of literature in the field of commerce and management but will also possess a practical utility for  business entities in reality.

Target Audience

The target audience of this book will consist of academicians, researchers, policymakers, and corporates engaged in the field of commerce and management.  The onlookers will also be also from various relevant disciplines such as Economics, Information and Technology, Business Administration, Education and Research, and so on.  Over and above, the book will also provide a deeper insight into field of commerce and management in general and extend a positive support to the corporal executives and managers in particular.  They will be enable to gain additional knowledge on the pertinent managerial issues in digital evolution from the global context. 

Recommended topics include, but are not limited to, the following:

Influence of Digital Transformation on Business Entities
Digital Evolution and Managerial Issues in Organizations
Digital Transition from Traditional to Modern Shift of Business Operations: A Boon or Bane?
Digitalization and Global business: Problems and Prospects
 Digital Alteration and Organizational Culture
Information Technology and Managerial Competence
Global Managerial Competence and  Challenges
Role of Digital Move in Target Marketing
Digitalization and Optimization of Profit and Wealth Maximisation
Digital Revolution and Managerial Approaches
Post-Digitalization effects on  Customer and Employee Value Prepositions
Digital Passage and Ideal Business Ideas in the Global context
Emerging trends in digital makeover in global business concerns
Digitalization and Organizational Infrastructure
Digital Transference Initiatives of Modern Business Corporations
Integrated Data Base and Enhanced Consumers’ Satisfaction
Global Perspective on Managerial issues in Digital Transition of Business Enterprises
Digital Evolution and Resistance to Organizational Change
Barriers of Digital Transformation in Transnational Companies
Vision of Multinational Companies on Digital Transformation and Managerial Tactics
Digital Success and Development Process
Perception of Global Companies and Consumers on digital Innovations in business
Factors influencing the consumers’ attitude towards digitalization and managerial Strategies
Organizational and Customers’ Experience on Digital Change in Business
Digital Transformation and Innovation in Today’s Business World
Global Social Business, management and Digital Approach

Submission Procedure

Academicians, Researchers, Professionals and Experts on this area of research are hereby invited to submit, on or before February 28, 2020., a chapter should be prepared as per the chapter guidelines. Full chapters are expected to be submitted by the deadline and all the interested authors must consult the guidelines for manuscript submissions at http://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All the submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There is no submission or acceptance fee for manuscripts submitted to this book publication, Managerial Issues in Digital Transformation of Global Modern Corporations. All the manuscripts are accepted based on a double-blind peer review editorial process.

All the proposals should be submitted through the eEditorial Discovery®TM online submission manager. https://www.igi-global.com/submission/submit-chapter/?projectid=ce4e4258-21e7-40f0-b7b2-281183846c

This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in May 2020.




Important Dates

February 28, 2020: Full Chapter Submission Deadline
March 28, 2020: Reviews due to Editor
March 30, 2020: Reviews due to Authors
April 25, 2020: Revisions due from Authors
April 27, 2020: Final Acceptance/Rejection notification due to Authors
April 29, 2020: Final Accepted Materials due from Authors
April 30, 2020: Preface, Table of Contents, and Final Materials due to IGI Global


Inquiries can be forwarded to;

Dr.E. Thangasamy, Assistant Professor in Commerce, Poompuhar College, Tamil Nadu, India
Email Id: nu.thangasamy@gmail.com

Contact: +917708952676  /  +918526171608




E ThangaSamy